Taiwan is only 8% the size of California, but holds 23.5 million inhabitants
#4 in GROWTH
Taiwan is ranked 4th in the world for GDP (real) growth rate in 2010 (Wikipedia)
#17 in IMPORT
As of 2016, Taiwan is the 17th largest importer in the world, according to the World Factbook published by the Central Intelligence Agency.
#22 in GDP
Taiwan ranks 22nd in the world for GDP, which is higher than Singapore (39th) and Hong Kong (44th), in International Monetary Fund’s forecased estimates for 2017.
DIGITAL LIFESTYLE & BEHAVIOR
Out of the 23.5 million people in Taiwan, 96% are daily internet users (which is second highest in Asia), and 82% are active smart phone users (an increase of 15% from 2015 – 2017), according to Google.
94.6% made online purchases within the past 3 months, ranking the third highest in Asia-Pacific, just behind China and South Korea, according to Mastercard.
FAST & EASY SHIPPING
Taiwan is a highly-urbanized 1st world country with a well-established
transportation/logistics system, that can offer countrywide delivery within 6 hours.
TEST THE WATERS BEFORE ENTERING CHINA
Taiwan is the perfect springboard towards China, sharing the same language and strong cultural ties, making it a very similar consumer market for testing your products and/or services.